🔮 No Credits, No API Keys, Just Clay Magic: Build Lists with Apollo Data & Formulas 🪄

📌 Why This Guide Exists

If your ICP lives on LinkedIn… tools like Ocean and Pandamatch won’t help.

Apollo carries all the LinkedIn data - so let’s use it.

This guide helps you:

• Build highly-targeted lookalike lists
• Skip enrichment costs
• Stay 100% in control of the targeting logic

💎 What You’re Getting

• ✅ B2B SaaS Check

  AI-tagged field that flags if a company is B2B SaaS (based on description + tech stack).

• 📈 Web Traffic Insight

  Average monthly traffic (Feb 2025) via Similarweb.

🧠 Tech Stack Intelligence

Ready-made tags for:

• CRM → Salesforce, HubSpot, Zoho
• ESP → Google, Microsoft
• SEP → Outreach, Salesloft
• Marketing Tools → Drift, Segment, Marketo, etc.

🧑‍💼 BDR Headcount Visibility

Shows whether a company has outbound reps - so you know if they’re actively prospecting (or sleeping on it).

🔁 CRM-Ready Export

Fields are labeled and structured so you can: