Topic: Social media strategy for Ed-tech company who serves for student ages 8 to 14 and provide financial education course.

Target Audience: Parents, Age 30-55 years

Competition: There are several companies in India who provide financial literacy programs for students. Some of the competitors are listed below:

1. https://upsurge.in/
2. https://education10x.club/
3. https://www.kidvestor.in/
4. https://www.letstute.com/s/pages/finosophy

Goals of Campaign:

1. Awareness about the product.
2. Engagement with customers who are interested to know about the product.
3. Traffic to the landing page.

Social Media Platforms:

1. Instagram
2. Facebook
3. Twitter

The reason to select this social media platform is to have a broad audience base and active users. Also, Multiple ads formats and detailed targeting options will be useful to serve ads on the platform to reach the audience.