Established Business Owner

Our bread and butter. Local business owners and entrepreneurs who need stunning video ads and social media videos on the fly are the type of people who win the most from using MotionDen. They carry the weight of our organization and help drive the discussion of what features we should focus on/release next.

Beth Knapp

"If i had a way to easily produce social media videos & advertisements for my business, I would have less things to worry about in my business and more time for my kids & passions"

Bio

Beth is a small business owner, she and her husband operate a small co-working space in their hometown. Beth, like most business owners, wears a lot of hats in her company and is a busy woman. For the past couple years, Beth has been really looking to do a better job with their company social media. They want to make awesome promotional videos during the holidays, announce special sales and even promote company events like major brands can afford to do, but they find video editing software to be too difficult to learn, and but they can't afford to spend the time or money it takes to work with animators & agencies to produce expensive one-off social media videos.. Beth would really benefit from a simple, low cost video maker that can help her produce high production value personalized videos for her business.

Age: 32

Job: Small business owner

Location: Austin, TX

Status: Married (with kids)

Income: $78,000

Demeanor: Friendly, Warm

Behaviors

• A passionate human being with an eye for quality and creativity.
• Strong work ethic, she starts her day early to prepare her kids for school and works late to keep her small operation running smoothly.

Goals

• To build a strong social media presence for her business.
• To not have to worry about expensive designers or learn complex software to make videos
• To be able to focus on the aspects of her business that matter to her most
• Would love to create and manage Facebook ads, but thinks personalized video ads would be costly

Pain Points

• Unfamiliar with video editing/compositing software
• Too busy to create custom videos from scratch
• Can't justify spending too much money on custom agency videos. Would love a plug-and-play solution

Brands

Canva, Wordpress, Apple, Facebook, Instagram, Hubspot, Honda

Favorite Blogs/Websites

Tim Ferris, Hub Spot, SearchEngineLand, Business Insider

Why wouldn't they buy?

Copy of Don't have time to learn new tools

Our elevator pitch to them

Copy of Our software is incredibly easy to use, almost too easy, and our high-impact affordable marketing videos sell themselves. Try for free.

What problems can we solve for this person?

Copy of Our simple to use video maker helps them produce killer videos for their marketing campaigns, social media posts and even Facebook Ads