SUN MOTHER® Formulas that captivate, activate and work across niches. Make it short, snappy, emotionally charged, and active.

<aside>

1. The Hook:

AKA: The Title

Your title should speak the language of the dream client (not the expert) and be so obvious that you barely need a subtitle to understand it!

1. POWERFUL

2. BOLD

3. CONNECTIVE

4. CLEAR

</aside>

<aside>

2. The Line

AKA: The Subtitle

Think about what they’re trying to get away from, what they want to feel instead, and the fear that usually holds them back. Make it emotionally grounded, outcome-oriented, and clear.

Script 1

Script 2

Script 3

</aside>