SEO Insights for Intellipaat website and suggestion for improvement

Objective : As a SEO digital marketing executive being trained at intellipaat.com , did research on SEO insights. Intellipaat is ranking at sixth position in organic search for Data Science Course keyword. Whereas its competitors coursera.org having url https://www.coursera.org/browse/data-science is ranking on the top and second position. Another competitor simplilearn.com having url https://www.simplilearn.com/big-data-and-analytics/senior-data-scientist-masters-program-training is ranking at third position , udemy.com with url https://www.udemy.com/topic/data-science/ is ranking on fourth position in organic search on SERP of google search engine. By doing SEO analysis about what SEO changes are to be done to make the intellipaat rank within top three position on SERP in organic search and to give insights to suggest what these competitors have something like text , heading , content , header different that intellipaat does not have and that need to be incorporated in intellipaat page.

(A) On-page SEO for intellipaat:

To enhance Intellipaat's ranking for the "Data Science Course" keyword and improve its visibility on the SERP, several SEO strategies and optimizations can be implemented. I have analyzed the competitors' pages to identify potential areas for improvement and I would like to give actionable insights for Intellipaat:

1. Coursera.org:

• URL Structure: Coursera's URL structure is concise and relevant to the keyword.
• Content Quality: Coursera likely offers comprehensive and high-quality content on data science courses.
• Backlink Profile: It has a robust backlink profile from authoritative sources. Backlinks are downloaded from Moz link explorer.

2. Simplilearn.com: https://www.simplilearn.com/big-data-and-analytics/senior-data-scientist-masters-program-training

• Keyword in URL: Simplilearn's URL contains the keyword phrase.
• Header Tags: The page utilizes relevant header tags H1, H2 ,H3 and H4 with Data Science course or data science keywords for better organization and SEO.
• Content Depth: It is noticed that Simplilearn offer in-depth content and resources related to data science programs. Contents is spread with main topics , sub topics with informations related to the targeted keyword -data science course

3. Udemy.com: https://www.udemy.com/topic/data-science/

• Keyword Relevance: Udemy's URL has exact keyword match -data science and it is highly relevant to the target keyword.
• Multimedia Content: It is observed that Udemy has utilized various multimedia formats to engage users effectively. Multimedia content seems to be very engaging to users.

The SEO changes I would like to incorporate for Intellipaat:

• Optimize URL structure to include the target keyword. https://intellipaat.com/data-scientist-course-training/ intellipaat has not included the exact keyword data science course .Instead it has placed data-scientist-course-training which is not relevant to the key word data science course. It is not exact matched keyword . The keyword used in this url is not concise and not matching the user search term data science course. Hence I would like to modify the url as https://intellipaat.com/data-science-course/
• Needs to enhance content quality by adding more comprehensive and valuable information about data science courses.This page contains such content about data scientist which is not more relevant to the keyword data science course. Instead of putting data scientist in the heading there should be heading like career after data science course and under this heading we can mention data scientist .It would have more relevancy with the keyword data science course to match the google algorithm for ranking intellipaat in top in the organic search result .
• Needs to incorporate the target keyword in H1 ,H2 ,H3 and H4 header tags.
• Needs to optimize header tags for better organization and keyword targeting.