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Main category

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cont.

2. Keyword research

For doing keyword research related with online Jewellery e commerce website various free tools rae used such as Google Keyword planner ,Ubersuggest, https://keywordtool.io/ used to find Keywords Using Google Autocomplete. Used competiotion analysis tool like Spy Fu on spyfu.com

Keywords are choosed on the basis of (1) Frequency (volume) (2) Relevance (3) Competition

Frequency (volume) related keyword research are done using Google Keyword planner. Short listed 3-5 Primary Keywords for products related to jewellery business and used on the same while creating pages to optimize the website.

3. Folder Structure

The following folder structure used while creating URLs /pages/posts/categories

Custom Structure

Customize permalink structure

http://tathastujewellers.infinityfreeapp.com/�tegory%/%postname%/

4. URL creation

The URL for each Main category 1 and Main category 2 are created. Under these categories, URLs for each product page/post are created. While creating URL, folder structure is taken into consideration. While creating URLs for products hyphen is used as separator.

5. Metadata