Established in 1995, Sky Asia Tours is a fast growing travel company. Today, Sky Asia has created a name for itself among inbound tour operators in India with offices in India, Bhutan, and Nepal. Their services include leisure tours, unique experiences, and luxury travel.
Sky Asia’s objective was to be the undisputed leader when it comes to travels in India and neighbouring countries including Nepal, Bhutan, Tibet, and Sri Lanka. However, the travel space is very competitive and it is difficult to maintain prominence in the digital realm. They have a pretty decent website, but that alone is not enough to consistently rank high on search engines globally. To help them achieve their goal, they hired a digital marketing expert, which is you!
Your Goals for Sky Asia:
Your Challenges:
Assignment Tasks:
| No. | Task | Your Answer |
|---|---|---|
| On-Page Optimization | ||
| 1 | Use Google Keyword Planner to identify 20 keywords (10 short-tail keywords and 10 long-tail keyword) for Sky Asia. | |
| Assume the location to be India. | ||
| You will need to list pages (URLs) for targeting each of these keywords in the following activities. | Short-tail: |
hong kong
tourist and travels
asian travel
thailand tours
tours japan
travel trip
a travel experience
destination for travel
india stories
tours and travels sites
• • • Long-tail:
kerala backwaters
best places to visit in india
travelling through thailand
asian trips
philippines tours
asian travel delhi
travel for you
travel and journey
destinations asia
asia places
• |
| 2 | Create the following: | |
|---|---|---|
| • URL for ALL the pages of the website, assuming the domain is www.skyasiatours.com | Page 1: https://www.skyasiatours.com/hong-kongPage 2: https://www.skyasiatours.com/tourist-and-travelsPage 3: https://www.skyasiatours.com/asian-travelPage 4: https://www.skyasiatours.com/thailand-toursPage 5: https://www.skyasiatours.com/tour-japanPage 6: https://www.skyasiatours.com/travel-tripPage 7: https://www.skyasiatours.com/a travel-experiencePage 8: https://www.skyasiatours.com/destination-for-travelPage 9: https://www.skyasiatours.com/india-storiesPage 10: https://www.skyasiatours.com/tours-and-travels-sitesPage 11: https://www.skyasiatours.com/kerala-backwatersPage 12: https://www.skyasiatours.com/best-places-to-visit-in-indiaPage 13: https://www.skyasiatours.com/travelling-through-thailandPage 14: https://www.skyasiatours.com/asian-tripsPage 15: https://www.skyasiatours.com/philippines-toursPage 16: https://www.skyasiatours.com/philippines-travelsPage 17: https://www.skyasiatours.com/travel-for-youPage 18: https://www.skyasiatours.com/travel-and-journeyPage 19: https://www.skyasiatours.com/destinations-asiaPage 20: https://www.skyasiatours.com/asia-places | |
| • Title tag for ALL the pages of the website | Page1-Title Tag1-Luxury Travel to Hong Kong with Sky Asia Tours: Discover an Alluring Fusion of Tradition and Modernity. | |
| Page2-Title Tag2: Traveling with a Twist: Unforgettable Tours and Travel Experiences with Sky Asia. | ||
| Page3-Title Tag3: Exploring the Landmarks of Asia with Sky Asia Tours.Experience Asia Like Never Before: Sky Asia Tours Has You Covered. | ||
| Page4-Title Tag4: Unraveling the Best-Kept Secrets of Asia-Thailand: A Sky Asia Tours Adventure. | ||
| Page5-Title Tag5: Luxury Japan Tours: Unmatched Experiences with Sky Asia. | ||
| Page 6-Title Tag-6: Embark on an Unforgettable Journey with Sky Asia Tours' Asia Travel Packages. | ||
| Page7-Title Tag7: Traveling with a Twist: Unforgettable Tours and Travel Experiences with Sky Asia.Ex Covered. | ||
| Page8-Title Tag8: Unlock the Magic of Asia: Top Destinations to Visit with Sky Asia Tours. | ||
| Pag9-Title Tag9: Discovering the Real India: Tales from the locals. | ||
| Page10-Title Tag10: Dream Big and Travel Bigger with Sky Asia Tours: Your Ticket to Exotic Tours and Travels Sites. | ||
| Page11-Title Tag11: Indulge in Serenity with Sky Asia Tours' Kerala Backwaters Package. | ||
| Page12-Title Tag12: Beyond the guidebooks: Top offbeat destinations in India recommended by Sky Asia Tours. | ||
| Page13-Title Tag13: Sky Asia Tours takes you on an unforgettable journey through Thailand. | ||
| Page14-Title Tag14: The Ultimate Guide to Experiencing the Best of Asia: Tips and Tricks from Sky Asia Tours. | ||
| Page15-Title Tag15: Experience the Untouched Beauty of the Philippines with Sky Asia Tours. | ||
| Page16-Title Tag16 :Delhi Delight: Unraveling the Treasures of the Capital City. | ||
| Page17-Title Tag17: Embark on a Journey of a Lifetime with Sky Asia Tours and Travel. | ||
| Page18-Title Tag18: From Leisure Tours to Luxury Travel: Your Perfect Asia Journey. | ||
| Page19-Title Tag 19: Sky Asia Tours Takes You on an Epic Adventure Through Asia's Best Destinations. | ||
| Page20-Title Tag 20: Luxury Escapes to Exotic Asia Places for the Ultimate Vacation Experience. | ||
| • Meta description for ALL the pages of the website | Meta Description Page1: Explore the Vibrant City of Hong Kong with Sky Asia Tours: Experience the Perfect Mix of East and West.Experience the True Essence of Asia: Leisure Tours to Hong Kong with Sky Asia Tours.Discover the Mystical Beauty of Bhutan with a Trip to Hong Kong, Provided by Sky Asia Tours. | |
| Meta Description Page2: Explore the Best of Asia: Customizable Tours and Travels with Sky Asia.From Culture to Cuisine: Immerse Yourself in Asia with Sky Asia Tours and Travels.Luxury and Adventure Combined: Experience Top-notch Tours and Travels with Sky Asia. | ||
| Meta Description Page3: Discovering Asia's Hidden Gems: A Guide to Unforgettable Tours.From City Lights to Tropical Retreats: Exploring the Wonders of Asia with Sky Tours.Unraveling the Best-Kept Secrets of Asia: A Sky Asia Tours Adventure. | ||
| Meta Description Page4: Embrace Adventure: Thrilling Outdoor Asia Tours with Sky Asia Tours.Experience Authentic Culture on Your Next Asia Tour.Creating Your Dream Asian Vacation: Tailored Tours with Sky Asia Tours.Exploring Thailand in Style with Sky Asia Tours and Travels. | ||
| Meta Description Page5: Japan on a Budget: Affordable Tours with Sky Asia Tours.Uncovering Japan's Hidden Gems: Off the Beaten Path Tours with Sky Asia.Embark on an Unforgettable Journey with Sky Asia Tours' Asia Travel Packages. | ||
| Meta Description Page6: Asia Calling! Unleash the Wanderlust in You with Sky Asia Tours' Travel Offers.The Best of Asia with Sky Asia Tours: Customizable Leisure Tours for all Travelers.Discover Asia: A Guide for Tourists and Travelers with Sky Asia Tours. | ||
| Meta Description Page7: Traveling with a Twist: Unforgettable Tours and Travel Experiences with Sky Asia.Experience Authentic Culture on Your Next Asia Tour.Experience Asia Like Never Before: Sky Asia Tours Has You Covered.Creating Your Dream Asian Vacation: Tailored Tours with Sky Asia Tours. | ||
| Meta Description Page8: Uncovering Hidden Gems: The Best Asia Tours You've Never Heard Of.Experience the Best of Asia: Tour Packages with Sky Asia.Exploring Asia: Unforgettable Tours with Sky Asia. | ||
| Meta Description Page9: Luxe it up! The best luxury experiences in India with Sky Asia Tours.Bringing History to Life: Sky Asia Tours takes you through India’s rich past.Soak in the Cultural Diversity of India with Sky Asia Tours. | ||
| Meta Description Page10: Explore Asia's Hidden Gems with Sky Asia Tours - A Guide for Travelers Searching for Authentic Tours and Travel Sites.Bhutan, India and Nepal: Sky Asia Tours' Takes You on A Remarkable Journey of Asia Through Amazing Tours and Travel Sites.Luxury Tours of Asia that Guarantee Lifetime Memories with Sky Asia Tours. | ||
| Meta Description Page11: Discover Hidden Gems of Kerala Backwaters with Sky Asia Tours' Expert Guide.Luxury Cruise on Kerala Backwaters: A Must-Do Experience with Sky Asia Tours.Discover the Tranquility of the Kerala Backwaters with Sky Asia Tours. | ||
| Meta Description Page12: Embarking on a spiritual journey: Best spiritual places to visit in India with Sky Asia Tours.Unraveling India's rich cultural tapestry: Best heritage sites to visit with Sky Asia Tours.Taste the diversity: Foodie's guide to the best street food in India with Sky Asia Tours. | ||
| Meta Description Page13: Discovering the unique flavors of Thailand with Sky Asia Tours.Adventurous souls unite: Sky Asia Tours' ultimate guide to traveling through Thailand.Discovering the unique flavors of Thailand with Sky Asia Tours. | ||
| Meta Description Page14: Experience Asia Like a Local: Off-The-Beaten-Path Trips with Sky Asia Tours.Adventures Await: Exciting and Authentic Asian Trips with Sky Asia Tours.Indulging in Luxury: Elevating your Asian Travel Experience with Sky Asia Tours. | ||
| Meta Description Page15: From USA to Nepal: Exciting Tours and Experiences in the Philippines.Explore the Natural Wonders of the Philippines with Sky Asia Tours.Luxury Travel to Asia: Top Destinations for Philippine Tours. | ||
| Meta Description Page16: 7 Unique Experiences to Try on Your Next Trip to Delhi.Exploring the Wonders of India and Beyond: Your Sky Asia Tour Guide.Adventurous souls unite: Sky Asia Tours' ultimate guide to traveling through Delhi. | ||
| Meta Description Page17: Make Every Moment Count with Sky Asia's Exclusive Travel Tours.Experience Unforgettable Adventure with Sky Asia Travel Tours.Discover Asia like Never Before with Sky Asia Travel Tours. | ||
| Meta Description Page18: An All-Inclusive Adventure: Sky Asia Tours' Customizable Travel Packages.Journey into Luxury: Sky Asia Tours' Top Travel Picks.Create Memorable Experiences with Sky Asia Tours' Personalized Travel Services. | ||
| Meta Description Page19: Discover the Hidden Gems of Asian Destinations with Sky Asia Tours.Experience Luxury Travel like Never Before in Asia's Most Breathtaking Destinations.Uncover Your Dream Getaway: Personalized Travel for You. | ||
| Meta Description Page20: Offbeat Asia Places for Adventure and Thrills: Get Out of Your Comfort Zone.From Himalayan Ranges to Tropical Beaches: Best Asia Places to Visit.Cultural Delights and Unique Experiences: Discover Asia Places with Sky Asia Tours. | ||
| • Alt tags for images: For ALL images used on the website, write an alt tag for each image chosen (there should be a minimum 20 images, one for each page) | *All the 20 images are attached in zip file of assignment.*Page 1- Image name 1 Alt tagalt="vietnam-baie-halong"Page 2-Image name 2 Alt tagalt="cropped-2"page 3-Image name 3 Alt tagalt="Vietnam-Holiday-Packages-Culture-Tourss"Page 4 Image name 4 Alt tagalt="cropped-Trekking-au-parc"Page 5-Image name 5 Alt tagalt="Vietnam-Traditional-street-food-tour-by-Motorbike-in-Saigon”page 6-Image name 6 Alt tagalt="post6"Page 7- Image name 7 Alt tagalt="couple-together-kayaking-river"Page 8-Image name 8 Alt tagalt="circuit-au-vietnam-en-15-jours-du-nord"page 9-Image name 9 Alt tagalt="ninh-binh-1"Page 10- Image name 10 Alt tagalt="rv-Angkor-Pandaw"Page 11-Image name 11 Alt tagalt="visa_to_vietnam"page 12-Image name 12 Alt tagalt="chicken-pho"Page 13- Image name 13 Alt tagalt="seasons-in-vietnam-04"Page 14-Image name 14 Alt tagalt="danang"page 15-Image name 15 Alt tagalt="along-bay"Page 16- Image name 16 Alt tagalt="Hue"Page 17-Image name 17 Alt tagalt="Hanoi Capital"page 18-Image name 18 Alt tagalt="Ho Chi Minh City"page 19-Image name 19 Alt tagalt="Phu Quoc"page 20-Image name 20 Alt tagalt="Nha Trang" | |
| • Internal link building: For the TWO pages you picked for content optimization, identify opportunities to do internal linking | Paste the sentence with the link text highlighted, followed by the URL of the page it will be linked to. | |
| For example: SEO is the key to ranking high on search engines: www.website.com/SEO | ||
| Page 1 is interlinked with page 2 as follows. | ||
| *Every nook and cranny of Asia whispers tales of epochs gone by, of adventures awaiting, and stories yearning to be retold here: https://www.skyasiatours.com/kerala-backwaters* | ||
| Off-Page Optimization | ||
| 3 | Choose THREE platforms (1) Google Search Console | |
| you will use for free (2) Ahrefs | ||
| onlne PR and tell us (3) Google Analytics | ||
| why you chose them. | ||
| Reason: Google Search Console gives you a taste of what the most used search engine thinks of your website. | ||
| You can use it to check and fix technical issues . The free version of Ahrefs' Backlink Checker shows | ||
| the top 100 backlinks to any website or URL, along with the total number of backlinks and referring | ||
| domains Quite possibly the most powerful free analytics tool available. | ||
| Google Analytics tracks pretty much every bit of traffic you can imagine on your website |
| 4 | Choose TWO websites you will use for guest blogging and tell us why you chose them. | Website: Website URL DA