Saaras Group

SAARAS Group is a prominent name in the poultry and agro-based food sector in Odisha, established in 2005. It operates across ten verticals, including table eggs, broiler birds, processed meat, dairy products, and more. The brand recently launched its QSR initiative, Tender Bites, offering raw and ready-to-cook chicken, marinated products, and fast food inspired by local tastes.

Website: https://saarasgroup.com/

LinkedIn: https://www.linkedin.com/company/saaras-group/posts/?feedView=all

Logos and Images

Challenges Faced Before Collaboration

Before partnering with UnderGrads Media,

SAARAS faced several operational and communication challenges:

  1. Outdated branding and lack of cohesive design elements.
  2. No central digital platform or engaging website.
  3. Poor visual identity and brand recall in the semi-urban market.
  4. Limited digital outreach and social media visibility.
  5. In-house marketing and recruitment inefficiencies.

Collaboration with UnderGrads Media

Since 2024, UnderGrads Media has served as the official marketing and technical partner of SAARAS Group, providing holistic support across creative, digital, and operational domains.

Colab with UG media - marketing and technical partner - 2024-current

Services Offered by UnderGrads Media