www.ryannorman.design • ryanmichaelnorman94@gmail.com • 07885 667710
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I have 6 years design experience and 4.5 years leading the design function for a complex, data heavy cybersecurity company (CultureAI). Here, I designed and iterated on a SaaS platform, CyberScore app, and end-user portal from the ground up and led hands-on and strategic work, owning user flows, prototyping, scalable design systems, research and people management.
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Experience
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Senior Product Designer
CultureAI (February 2023 – Present)
Responsible for the end to end design process of a intelligence-driven cybersecurity SaaS platform used by CISO’s and security analysts. Also designed an employee training portal and mobile app.
- Drove cross-functional collaboration with engineering and product management teams to refine existing products, optimise user flows, and implement data-driven design improvements that increased conversions by 320% and reduced bounce rate by 58%.
- Established a comprehensive design system and UI component library using Tailwind CSS that scaled across multiple product lines, reducing design debt by 40% while ensuring consistent user experiences and accelerating development cycles by ~20% through reusable design patterns.
- Led strategic product discovery and user research initiatives, conducting stakeholder interviews, user testing, and competitive analysis to inform product roadmap decisions and validate design solutions before development investment.
- Managed junior designers and established design processes including design reviews, documentation standards, and quality assurance protocols while pushing for user-centered design principles across the organisation.
Product Designer
CultureAI (August 2021 – January 2023)
- Led end-to-end product design for multiple applications from concept to launch, including comprehensive web and mobile application design across iOS and Android, ensuring seamless user experiences.
- Created intuitive user interfaces, information architecture, and user flows that enhanced learning outcomes and user engagement.
Customer Experience
Monzo (May 2020 – August 2021)
- Dealt with Monzo users directly in app to diagnose and support with digital banking related problems
- Worked with product teams on integrating user feedback and feature requests
Freelance Designer
RN Design (May 2019 - Present)
- Created brand systems and visual identities for 5 small businesses, focusing on clean, functional design that communicates core value clearly and builds user trust through thoughtful visual hierarchy
- Designed concepts for consumer mobile apps (split the bill, music analytics) with emphasis on intuitive user flows, minimal interfaces, and solving real user problems
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Skills & Tools
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🎯 UX/UI Design • Prototyping • Design Systems • SaaS • Mobile • Interaction Design
🧠 Product Strategy • AI Workflows • Mentoring • User Research • User Testing
🛠️ Figma • HTML/CSS • Adobe CS • VS Code • Atlassian • Notion • HotJar • Tailwind • React
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Education
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BSc Product Design & Technology
Loughborough University
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