DeepForward – Boutique Branding for Boutique Hotels

🏨 Client Overview

Rubystone Hospitality is a boutique hotel chain with six properties across North India.

✨ Their mission: Luxury, the Indian Way — comfort that feels premium, hospitality that feels personal, and stays that feel unforgettable.

❌ The Challenge

Rubystone had a strong portfolio but struggled with inconsistency and clarity.

• 🎨 Visual identity: fragmented, DIY feel
• 📣 Positioning: generic & undifferentiated
• 🌐 Digital: weak SEO, laggy website, no content strategy
• 🛎 Guest experience: lacked standard rituals & loyalty loops

✅ DeepForward’s Approach

1. Brand Identity

🎨 Unified Burgundy + Gold palette

🔠 Elegant typography system

📖 Defined purpose, promise & personality

2. Property Positioning

• 🌲 Mussoorie – Nostalgic Hill Retreat