Mental Model Alignment

1. Alignment Exercise: Arrange an assortment of potential cognitive maps, with sample visual inputs and outputs. Have the participant sort through the full range of cognitive maps and select the ones applicable to their creative intent — being mindful and selecting only what they’ll use in practice. Feel free to create or modify cognitive maps with the participant on the spot based on their unique mental models. Discuss and iterate on other actions they’d like to perform as part of conditioning, the results that they expect from the model, and the most intuitive flow to achieve it.
2. Prototypes: Share a set of prototypes representing prospective interaction patterns for each modality. Collect feedback regarding the intuitiveness of the interaction patterns, and ask for references to familiar adjacent modalities that the participants are familiar with.

SVG Creative Intent Study

1. Intro

• Poly Background (1.5 mins)
  • Smalltalk (30 secs)
  • Love their work, will likely be brought up and referenced over the course of the call
  • To be conscious of your time, if you don’t mind, let’s jump straight into the context and exercise that I set up
  • Send link: https://www.figma.com/file/Cbwm9o3wzoeVsO6g4I4Cra/SVG-Creative-Intent-Excercise?type=whiteboard&node-id=0%3A1&t=zGRDtl0AqDrTv3D5-1
• Outline → ask to record screen → get started

1. SVG Creative Intent Exercise

• Overview (1 min)
  • Context and instructions
  • Keep it conversational, ask me anything
• Exercise (30 mins)
  • Live walkthrough of demo, have participants retrieve examples on the spot if possible
    • Recommend https://icons8.com/illustrations if participant is stuck

1. Wrap Up

• Invite them into the private-beta Discord channel
• Followup with gift card

Questions to Keep on Hand

For Generalists

• [ ] What makes an asset consistent with a style? What are the visual requirements for you to be satisfied dropping [for example a graphic of a leaf] into your [social media post/poster/deck]? Color? Illustration style?

For Art Directors / Creative Directors

• [ ] In what ways does Combinational Creativity (the generation of new ideas through the combination of old ideas, inspiration or references) happen in your workflow?
• [ ] Which elements of a design do you try to emulate from a reference or inspiration? (e.g. content, layout, color, etc.)