Roll Therapy is a wellness technology brand centred around a guided lymphatic massage and infrared recovery machine targeted to gym owners and wellness centres. My role involves growing the brand, educating the audience, and driving real-world adoption of the machines through content, community engagement, and strategic storytelling.

Social Media Management

September 2026 - Present

🎥 My Role

I am responsible for planning, producing, and publishing content that educates audiences about Roll Therapy, showcases real user experiences, and builds brand awareness within the wellness and movement community. This includes:

• Content creation - Planning, filming, and editing short-form content that highlights real user experiences, educational moments, and activations such as events, studio placements, and community interactions.
• Platform management - Creating and publishing reels, carousels, and story sequences that explain how the machine works, share user reactions, and document the Roll Therapy journey.
• Content planning - Managing the content calendar to ensure a consistent mix of educational, experiential, and lifestyle content.
• Brand storytelling - Writing captions that reflect Roll Therapy’s tone: clear, credible, and aligned with modern wellness.
• Community engagement - Responding to comments and DMs, interacting with followers, and helping answer questions about the machine and its benefits.

A reel highlighting the benefits of the machine while engaging with our staff

A reel highlighting the benefits of the machine while engaging with our staff

Insights.

📈 Highlights & Achievements

• Developed a user-led content approach that centres real experiences, helping audiences understand the machine through authentic reactions and testimonials.
• Built a consistent mix of educational and lifestyle content, improving engagement while increasing curiosity and enquiries about Roll Therapy sessions and studio placements.
• Produced ongoing content around events, activations, and partnerships (such as FOMME Festival and studio collaborations), helping position Roll Therapy within the broader movement and wellness community.
• Established a structured content rhythm across reels, carousels, stories, and highlights, turning the Instagram profile into a clear entry point for both potential users and business partners discovering the brand.

3 different post types, showcasing diversity and aiming to reach the most amount of users online.