🗒️ Project Overview

Client: Roi4Presenter (Vienna-based startup) Product Type: AI-enhanced B2B presentation platform Role: Founding Product Designer Team: Me (Designer) + PM + CEO + Tech Team Platforms: Web portal (Desktop-first)

📄 Intro

Roi4Presenter is an AI-based platform designed to turn traditional slides into smart, interactive presentations that increase engagement, generate leads, and improve demo performance. It empowers users with tools for voice-over, AI avatars, analytics, live communication, and CRM integration. The platform serves B2B teams in sales, education, onboarding, and media.

💻 Design Process

📑 Discovery & Research

• Stakeholder interviews (PMs, CEO)
• Customer research (target: SMBs, sales, marketing, education)
• Competitor audit: OpenDeck, Pitch, Synthesia
• Usability audit of pre-MVP CMS (legacy system)

🔄 UX Strategy & Wireframing

• Mapped flows for content upload, sharing, and communication
• Designed a two-phase rollout: MVP core + advanced AI tools
• Created low-fidelity wireframes, built interactive prototypes

🖊️ UI Design & Systemization

• Created modular UI components
• New design system aligned with modern B2B tools