In 2010, I started Aloha Got Soul, a blog about music from Hawaii. It eventually grew into a record label in 2015. In 2021, my partner and I opened a brick-and-mortar record store in Honolulu, AGS Honolulu.



Roger Bong (he/him/his) launched Aloha Got Soul as a blog in 2010 after graduating college with a journalism degree and — more importantly — after hearing DJ Muro's Hawaiian Breaks mix. Roger's love for story, sound and design has turned the blog into an independent record label that champions all genres and generations of music from Hawaii. In June 2021, Roger and Leimomi Bong opened a brick-and-mortar record shop, AGS Honolulu.

Photos (for press use):

What I Do

🎶 Record Label Management

I oversee and execute almost every aspect of Aloha Got Soul, from licensing, production, curation, design, and a bit of everything else.

🎛️ Radio Show Host

I host two regular broadcasts on terrestrial and internet radio: Mauka to Mauka, a weekly show on Hawaii Public Radio; and Home Grown, a monthly show on NTS.

🔈 Sound-based Art ****

In recent years, I've created sound-based artwork for exhibitions and nationwide organizations.

📷 Photo & Video

Nowadays I prefer to capture photos of everyday moments that we might otherwise miss. For 4 years, I worked as a videographer where I learned to shoot and edit with laser-like precision and speed.