Strategy

0. Investment Thesis definition

Research

1. Idea Problem Space Generation

2. Idea Problem Space Prioritisation for research

3. Context & Foresight (Pre‑Step)

4. User Discovery & Desk Research

5. Synthesis into Problem Areas (JTBD / Ecosystem & Journey Map)

6. Market Scan + Quick Reactions

EIR

7. PMF Hypotheses (Solution One‑Liners)

8. Prioritise PMF Hypotheses

8. EiR Sprint with Customers

9. Pre‑Sell (LoIs / Waitlist / Pilots)

10. MVP Program

Glossary