Purpose & Scope

Goal: Build repeatable, fast paths from Thesis → Opportunity Brief → PMF → Scaling-up → Exit to reliably generate scalable ventures in emergent fields (e.g., CollabTech × Web3). Convert research into actionable opportunity briefs and then into ventures, or stop early with clear rationales.

Scope: This playbook covers the full lifecycle with standardized artifacts, gates, and ownership, so teams can hand off cleanly and compare ventures.

Key Links:

  1. PMF Discovery Playbook Venture Growth Playbook v1.21
  2. User Research Playbook Use the Mom Test: The "Mom Test" is a concept introduced by Rob Fitzpatrick in his book titled "The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you." The core idea behind the Mom Test is to help entrepreneurs and product developers gather honest and valuable feedback from potential customers without falling into the trap of biased or overly positive responses from friends, family, or even strangers.

Core Principles & Founder Lanes