<aside> <img src="i" alt="i" width="40px" />

Table of contents

</aside>

Problem Identification

1. Job To Be Done (JTBD)

When I experience unpredictable physical and emotional changes during menopause, I want to understand what is happening to my body and what actions to take, so that I can regain a sense of control over my daily life.

2. User Struggle

Push (away from current state):

• Symptoms are inconsistent and difficult to predict
• Daily life (sleep, mood, work) is disrupted
• Users feel something is wrong but cannot explain it

Pull (toward a solution):

• Desire for clarity, reassurance, and guidance
• Need for personalized, trustworthy insights
• Emotional need to feel “this is normal”

Anxiety (why users hesitate):

• Fear of misinformation in health advice
• Lack of trust in generic AI or wellness apps