"Retention isn’t luck. It’s a system. Segment smart, talk like a human, and hand-hold till results show'" - Siddhant Saini

1️⃣ Objective & Core Idea

Goal

Increase activation and ongoing usage by targeting the right users with the right nudge at the right time, then hand-holding them to results.

Core Principle

To make them use the tool and get the results out of that.

2️⃣ Segmentation That Actually Moves Numbers

Segment: Activity (Active / Partial Active / Inactive).

Activity Definitions (simple + actionable)

🟢 Active: Completed your core action in the last 7 days (e.g., created a project, published a pages)

🟡 Partial Active: Logged in, clicked around, hasn't hit the core action in 7–14 days

🔴 Inactive: No login for 15–30 days (your trigger), or never hit the core action post-signup

3️⃣ The Retention Engine: Right Nudge, Right Time

Primary Trigger You Already Run