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I've been planning marketing activities in budgets for multiple businesses, based on their customer and market data analysis. I love those "a-ha" moments when you finally understand what marketing channels and what type of campaigns your business should use.
I've been working with Hubspot for the past 5 years and firmly believe in their idea of Inbound Marketing because I know it works wonders. A mix of Content Marketing, SEO, Lead Nurturing tactics, Social Media, Landing Pages optimization and Marketing Automation will create a steady flow of leads for any type of business.