Social Media Strategist. Work experience - 5 years.

Hi there, my name is Nastia Rozumna, and I’m a Social Media Marketing Manager and Communication Strategist with team lead experience .

I`m good at

• Social Media Strategy: Developing and executing comprehensive social media strategies aligned with overall marketing goals
• Leadership: Leading and managing a team of social media professionals, providing guidance and fostering a collaborative work environment
• Analytics and Reporting: Utilising social media analytics tools to measure the success of campaigns and initiatives. Providing regular reports on key performance indicators (KPIs) and using data to make informed decisions.
• Community Management: Developing and implementing community management guidelines to foster positive interactions and building and nurture relationships with influencers and brand advocates.

Originally from Kyiv, Ukraine. Currently living in Berlin, Germany. (I have residence permit)

I have been working with Social Media for 5 years. Clients I was working with are:

• Content Creation and Curation: Creating visual approach with engaging and shareable content is aligned with the brand voice, messaging, and marketing objectives.
• Budget Management: Developing and managing budgets for social media projects and initiatives
• Innovative and Creating Thinking: Identifying and implementing new trends, tools, and technologies in social media marketing, experimenting with creative approaches

Projects I worked on

McDonald`s Ukraine

https://www.instagram.com/mcdonaldsukraine

2 years of full complex work. Creating communication strategy. Supervising all parts of work. Organization shooting and preparing ideas for them. Promotion. Moderation. Control KPI`s. Reporting.

Work with content (Creating interactive, situative and product graphics content)

Special projects (Examples: Creating profiles for burgers in Tinder. Communication with our matches, invited them for date in McDonald`s or proposed to oder delivery)

Craft content (Photo and Video shooting)

👀 More crafts projects here

Beefeater Ukraine

https://instagram.com/beefeatergin_ua?igshid=14rmum9drdm38

1,5 years work. Creating strategy. Creation craft content. Special projects. Adaptation global content. Promotion. Reporting.

Art direction. Production supervision. Creating visualisation approach. More work here

Special project. PR integration. Shooting. Publication on Media resource here

Building Evolution - Ukrainian builder company (Freelance)

https://www.instagram.com/building_evolution/