Hello, I'm J. Michael Browning and I love to lead creative teams! Here's a selection of some awesome Marketing Campaigns.

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7cb33e34-95fc-4f25-8a18-1f6500a4ef8e/2.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7cb33e34-95fc-4f25-8a18-1f6500a4ef8e/2.svg" width="40px" /> Lasting Relationships Conceptualize and orchestrate marketing campaigns that effectively build and reinforce lasting partnerships with local and global communities.

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Leadership Award-winning professional with almost 25 years of experience in leading diverse, multifaceted creative teams that deliver internal and external communications through various marketing channels.

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/8a3c226d-b57e-424a-8d2b-2bca5102e369/3.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/8a3c226d-b57e-424a-8d2b-2bca5102e369/3.svg" width="40px" /> Internationally Focused Directs international B2B financial, sponsorship, and advertising contractual entry strategies, driving the customer and market dynamic experience to exceed standards.

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ecef71e2-2ab5-4e53-8360-c078f246a2be/4.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ecef71e2-2ab5-4e53-8360-c078f246a2be/4.svg" width="40px" /> Analytically Driven Expert in technical, analytical, and content execution with a proven ability to drive up the marketing and multimedia platforms to ensure high response rates and successful campaign launches.

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4a6db6f3-289f-41f3-b085-d4ac3963fb1d/torii-gate.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4a6db6f3-289f-41f3-b085-d4ac3963fb1d/torii-gate.svg" width="40px" /> Washington, D.C.

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Professional Experience

THE GENERAL SERVICES ADMINISTRATION

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/9bdd6e8a-f212-41d4-83e3-b532c54ed43f/arrow-right-from-bracket.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/9bdd6e8a-f212-41d4-83e3-b532c54ed43f/arrow-right-from-bracket.svg" width="40px" /> Branch Chief, Stakeholder Engagement [GS-14] Washington, D.C. January 31, 2022

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0011a030-cc5c-499b-a0ea-956c52c04b7b/shield-check.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0011a030-cc5c-499b-a0ea-956c52c04b7b/shield-check.svg" width="40px" /> Directs stakeholder engagement strategies for the General Services Administration (GSA), a federal agency responsible for centralized procurement and overseeing a nationwide real estate portfolio of nearly 370 million rentable square feet and approximately $75 billion in annual contracts.

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As the Stakeholder Engagement Branch Chief, serves as a supervisor and program expert in social media, providing leadership in the development, direction, and management of communications for the Office of Strategic Communication (OSC). Responsible for leading the planning and execution of social media campaigns that promote the GSA's mission and activities, and for providing accurate, timely, and relevant information to the organization's customers, stakeholders, and the public. Additionally, provides expert technical advice and authoritative technical guidance on critical, controversial, or confidential program matters, while also overseeing the operations of the OSC's social media communications activities and projects and resolving any issues that may arise.

• Increased the effectiveness and reach of GSA's social media campaigns, resulting in an ongoing increase in engagement on social media platforms.
• Developed and implemented new social media guidelines and best practices, improving the quality and consistency of agency-wide social media content.
• Successfully managed and oversaw a comprehensive social media communications program, ensuring the timely completion of all ongoing projects and initiatives.
• Mentored and trained a team of social media specialists, improving the efficiency and productivity of the team on an ongoing basis.
• Provided expert technical advice and consultation to OSC management and administrative staff on social media strategy and planning, leading to more effective and targeted outreach efforts on an ongoing basis.
• Analyzed and evaluated program needs, developing and implementing effective outreach strategies that led to an ongoing increase in the number of new followers on social media platforms.
• Designed and developed high-quality social media outreach products and materials, resulting in an ongoing increase in usage of these resources by other HSSOs and agency leadership.

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1e96d449-7b0a-451b-be12-f13309599529/arrow-right-from-bracket.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1e96d449-7b0a-451b-be12-f13309599529/arrow-right-from-bracket.svg" width="40px" /> Director of Marketing [NF-4] MCAS Iwakuni, Japan July 1, 2014 → January 30, 2022

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Directed the Digital Media, Graphic Design, Creative, Client Relations, and Advertising, Sponsorship, and Sales Departments, responsible for marketing plans, market research, complete oversight and administration of an international corporate sponsorship and advertising program, host nation and installation public relations, communication strategies, and comprehensive marketing campaigns through multimedia platforms supporting all special events and programs.

• Directed marketing, advertising, and sponsorship support for the MCAS Iwakuni Friendship Day Airshow, hosting 200k participants annually.
• Editor-in-Chief of the award-winning monthly magazine, Preview.
• Managed, solicited, and contracted a seven-figure international advertising, sponsorship, and marketing budget.
• Increased monthly impressions from 230k to 4.5M by expanding the digital advertising platform, leveraging sponsorship agreements to streamline connectivity.
• Researched, developed, and implemented a new client relationship management (CRM) solution that focuses on complete, interactive collaboration, replacing a dated platform, saving an estimated $100k per year.
• Utilized quantitative and qualitative data to identify trends and strategies that helped streamline the project management processes to effectively and efficiently process an average of 12k+ marketing requests while ensuring client and internal communication and collaboration.

MARINE CORPS COMMUNITY SERVICES

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f70ccb8a-8c9e-4074-8eb7-62e827a32652/arrow-right-from-bracket.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f70ccb8a-8c9e-4074-8eb7-62e827a32652/arrow-right-from-bracket.svg" width="40px" /> Digital Marketing Manager [NF-4] MCAS Iwakuni, Japan October 15, 2012 → June 30, 2014

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4d1a9c65-bab5-408b-999b-3d6fb2003446/star-shooting.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4d1a9c65-bab5-408b-999b-3d6fb2003446/star-shooting.svg" width="40px" /> Accomplishments

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Directed a team of digital media professionals to successfully develop broadcast and digital media content for a variety of distribution platforms, while utilizing cloud and green marketing techniques to improve collaboration and reduce overhead.

• Directed marketing, advertising, and sponsorship support for the MCAS Iwakuni Friendship Day Air Show, hosting 200k participants annually.
• Expanded the digital, narrowcast network advertising platform from three locations to 40 active sites.
• Reduced the narrowcast network price point of $800+ per location, to $60 per site, effectively saving an estimated $29K in expansion costs.
• Developed and implemented new broadcast technologies, resulting in increased coverage and rebranding of MCCS Broadcast marketing efforts.
• Created a team of 13 marketing professionals to beta test a new cloud marketing solution that focused on internal communication through sharing information.
• Created Ikimasho!, a travel show that highlights local and regional activities geared towards servicemembers and their families.
• Directed live, multi-camera events for ceremonies, concerts and press conferences.

THE GENERAL SERVICES ADMINISTRATION

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/9bdd6e8a-f212-41d4-83e3-b532c54ed43f/arrow-right-from-bracket.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/9bdd6e8a-f212-41d4-83e3-b532c54ed43f/arrow-right-from-bracket.svg" width="40px" /> Broadcast Producer [GS-13] Washington, D.C. January 1, 2011 → October 15, 2012

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MULTI-NATIONAL CORPS – IRAQ | UNITED STATES FORCES, IRAQ

MARINE CORPS COMMUNITY SERVICES