I'm a UX Strategist & Designer based in Rotterdam. with 5+ years of agency experience in a range of industries: from B2C, FMCG, B2B, Pharmaceutical, Local Governments, to cultural institutions .
The past few years I've focussed on helping organisation formulate digital presence & growth. By collaboratively exploring business needs, market/context & target audiences. To combine and translate these insights into roadmaps, MVP's and working digital products & services.
Roles I've fulfilled at places.
Unform, Amsterdam – (May 2021 - Present)
At Unform, I'm strategist & designer helping shape and realise digital strategies, products, & services.
Burst / Intracto Group, Rotterdam – (Oct 2020 - May 2021)
After 2 years I made the step to a slightly different role within Burst/Intracto. In this step I was responsible for the starting phases of projects. Developing strategies, project concepts and roadmaps. As well as helping the team building individual project as a creative lead.
Burst, Rotterdam – (Nov 2018 - Oct 2020)
At my first role within Burst I was responsible for building a more UX oriented design & implementation process. Within projects this meant setting the standard and way of doing wireframing, user research, insights gathering, brainstorming and validation.
IN10, Rotterdam – (Sep 2016 - Nov 2018)
At IN10 I was responsible for the full-width of user experience related aspects of design processes. From concepting, wireframing, insights workshops to user testing. Done for a range of governmental, commercial, & non-commercial clients.