Andrea Fabian Friczi - Senior Product Designer

UX/UI Specialist | AI Enthusiast

Portfolio: andreafabian.design · Linkedin: linkedin.com/in/andrea-ffabian · Email: ffabandrea@gmail.com · Remote: Open to EU/US hours (CET / GMT+1)

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About Me As a Senior Product Designer with 10+ years in fintech and web3, I bridge technical complexity with human-centered clarity. I led the Zelus multi-chain wallet design used by 40,000+ people, designing flows that made crypto actions feel effortless and secure. My UX work for Graphisoft BIMcloud simplified permission management, cutting navigation effort by 30%. My approach is aligning product strategy with user needs through close collaboration with stakeholders, PMs, and engineers across time zones.

Core Skills & Tools

• Design & UX/UI: Product strategy, Interaction design, Rapid prototyping, Usability testing, Design systems, Data-informed iteration, Cross-functional collaboration, Online project management, Agile and Scrum practices.
• Tools: Figma, Framer, Webflow, Axure, Adobe CC, Mixpanel, Google Analytics, Jira, Linear, Notion, Slack, Discord, Midjourney, ChatGPT, Claude
• AI Integration: AI-Enhanced UX Research, AI Prompt Engineering, Ethical AI Application

Professional Experience

Lead Product Designer - Zelus (Multi-chain Web3 Wallet) · Aug 2021 - Dec 2024

Led the product design of a fintech crypto wallet, enhancing multi-chain features such as bridging, swaps, and NFT galleries with clear step-by-step flows. Introduced transparent walkthroughs and contextual security reassurance to simplify complex web3 actions.

Drove product strategy alignment informed by in-depth user research, directly impacting business decisions.

Lead Product Designer - UX studio · Sep 2018 - Jun 2021

Managed end-to-end UX processes across multiple fintech and SaaS projects, including extensive stakeholder collaboration and alignment

• Zirtue P2P Lending App: redesigned the full user journey to strengthen trust and improve conversion
• BIMcloud - Graphisoft SaaS Permission Systems: simplified complex permission settings through reorganized information architecture, resulting in higher user satisfaction and fewer support tickets.