Challenge

While at the University of Maryland, I was responsible for designing the logo and the layout for the newsletter that was put out for new and returning resident assistants. They wanted something that would be engaging but also informative so their resident assistants could keep abreast with the planned event through the summer and up to Move-In Day.

Goal

The goals of this project were:

Be easily readable so that resident assistants would be able to find what they need quickly.
Ensure that the content is engaging and draws the attention of readers.
Encourages readers to connect with the university’s Department of Resident Life.

Role

I was the graphic designer in charge of the logo and the layout of this project.

DESIGN PROCESS

01 Research & Empathise

Company Research

For this project, I looked at previous newsletters put out by the department. It gave me visual inspiration while also allowing me to see what could have been improved from the past.

02 Define the Problem

The problem was that they had a lot of information that they needed to distil into a few pages. They also had a theme for the newsletter and overall onboarding of resident assistants that needed a logo to be created for it. For that year, the theme was navigation.

03 Ideation

Initial Thoughts