1. Demographics & Demand

✅ Age distribution (families, seniors, underserved populations)

✅ Income levels (affordability, insurance coverage)

✅ Cultural diversity (need for multilingual services)

✅ Population density (higher foot traffic and demand)

When starting an independent dental hygiene practice, it's important to understand the community's needs. Age distribution matters because families, seniors, and underserved groups have different oral health concerns. Income levels affect affordability and insurance coverage, influencing access to care. Cultural diversity may create a need for multilingual services to improve communication. Lastly, population density impacts demand—busier areas often mean more potential patients seeking dental hygiene services.

2. Competition & Market Analysis

✅ Number of existing dental and hygiene clinics in the area

✅ Services they offer (identify gaps you can fill)

✅ Online reviews of competitors (strengths and weaknesses)

✅ Opportunities for differentiation (e.g., mobile services, extended hours)

Understanding the competition helps identify ways to stand out. Checking the number of dental and hygiene clinics in the area and their services can reveal gaps in care. Online reviews highlight the strengths and weaknesses of existing providers. Offering mobile services, extended hours, or specialized care can help meet community needs and create a unique advantage.

3. Accessibility & Visibility

✅ High foot traffic areas (near schools, community centers, transit hubs)

✅ Parking availability and ease of access

✅ Public transportation options for clients

✅ Compliance with zoning and health regulations

Choosing the right location is key to making a dental hygiene practice accessible. Areas with high foot traffic, like schools, community centers, and transit hubs, can attract more clients. Easy parking and access and public transportation options make visits more convenient. Ensuring compliance with zoning and health regulations is also essential for a smooth operation.

4. Affordability & Leasing Options

✅ Cost of renting/buying a commercial space