A recent survey of U.S. coffee drinkers commissioned by Melitta found increased consumption of brewed coffee at home along with a desire among consumers to improve their coffee brewing skills.
Conducted by the independent market research firm Dynata on behalf of the coffee filter and brewing equipment company, the survey results suggest there may be abundant opportunities for both roasters and equipment manufacturers as drinking habits have changed during the COVID-19 era.
In one of the survey’s oddest findings, 41% of people planning to lug their own coffee equipment while traveling in 2020 said they plan to bring drip coffee machines as opposed to lighter and often less bulky manual brewing options. Approximately 16% of people with travel plans intend to bring their own coffee equipment.
Although there’s no clear comparative data, a bright spot for coffee retail establishments may be among travelers, with 69% of respondents with travel plans saying they intend to visit coffee shops while on the road.
Consumers' Home, Work and Travel Coffee Trends Outlined in Melitta Report
109% increase in subscription coffee sales
11% increase in equipment sales (coffee makers, electric kettles, etc.), with a median sale price of $139
COVID-19 Has Dramatically Reshaped Coffee Retail, According to New SCA/Square Report
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