<aside> 💡 The Approach

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To achieve our goal of building an NFT marketplace, it was pivotal that we understood why we were designing another NFT marketplace with all the available products already in the market. So, we started with in-depth research to thoroughly understand the users' needs, and pain points, and further understand the loopholes in the existing products in the market.

Problem Statement

Kickoff Meeting

Nexxta Project Documentation

Research Objectives

Research Info

Market Research

We conducted extensive research by visiting several recommendable sources on Google, and YouTube and also by using and testing out other NFT products.

Competitor’s Research & Analysis

Qualitative Research

Our Interview process required the filtering of candidates through an invited survey. Candidates were split into three factions to enable us to have interview scripts that help us understand their needs and also enable us to gain insights. The divisions include:

Technical Candidates: Those with technical knowledge of the web3 and the Nft space outside basic buying and selling
Traders: Seldom and Frequent traders of NFT (Basically those who have attempted buying or selling NFTs)
Enthusiasts/Beginners: Candidates that had Interests but struggle with finding one that suits