Based on new qualitative data, the JTBD framework and key user pain points were updated. This made it possible to capture shifts in user motivations and decision-making patterns within the real product usage context, and to refine product hypotheses with a stronger focus on reducing cognitive load, increasing user confidence, and supporting the product’s business goals.

Based on the updated JTBD framework and qualitative insights, product hypotheses were also revisited and refined. This process helped strengthen assumptions focused on reducing cognitive load, increasing user confidence, and driving key business objectives.

The full research documentation in Russian is available via the link.🔗