My thoughts

• Product people may make assumptions about a user's needs and wants
• Asking users for their needs, may result in them providing their wants
• For product people to both test their own assumptions, the value of user feedback and truly discover needs, they need to observe user behaviour.

T Sharon: Don't Listen to Users, Sample Their Experience!

Tomer Sharon: Asking people what they want

R Anderson - Go ahead, ask people what they want

Henry Ford & that "Faster Horse" quote