- Product people may make assumptions about a user's needs and wants
- Asking users for their needs, may result in them providing their wants
- For product people to both test their own assumptions, the value of user feedback and truly discover needs, they need to observe user behaviour.
T Sharon: Don't Listen to Users, Sample Their Experience!
Tomer Sharon: Asking people what they want
R Anderson - Go ahead, ask people what they want
Henry Ford & that "Faster Horse" quote