The Attribution section in the SegmentStream documentation offers an in-depth look at the tools available for assessing your digital marketing campaign outcomes. Our attribution reports are tailored to be both adaptable and user-friendly, ensuring marketers can quickly gauge essential metrics, from Cost per Conversion to ROAS. Moreover, these reports allow for a side-by-side comparison using various attribution models, all within a single view. Continue reading to explore the features and guidance on maximizing your data interpretation.

Getting Started

Before diving into the reports:

• Ensure events tracking is set up.
• Connect at least one data source.
• Define a minimum of one conversion event.

Navigation

• To access reports, simply navigate to the "Attribution" tab in the main menu.
• To switch between different reports click on the report name.

Charts

With SegmentStream, you can visualize your data through line charts.

• Add multiple metrics: Each line in the chart corresponds to a specific metric you've added to your table.
• Grouping Options: Data can be grouped by day, week, or month for a tailored view.

Table

Tables present your data in three distinct column types:

• Dimensions: e.g., Source/Medium → Campaign.
• General Metrics: e.g., Cost, Impressions, Clicks, Users.
• Conversion Metrics: e.g., Conversions, Conversion Value, ROAS.

Modify the table columns to your preference using the control buttons above.

Learn more about Customisation