<aside> 💡 Notion tip: Use this template to learn more about the methodology discussed in Google Ventures' The Three-Hour Brand Sprint article. This adapted framework from Merci Grace combines a number of templates for brainstorming ideas, building a roadmap, defining your audience, and more.
This guide is meant for startup founders and their teams across seed and Series A companies. You may just be starting out, or your company may have grown amorphously and now needs a quick reset. Ultimately the founders need to drive the process and make the final decisions, but almost anyone at a startup can pick up and use this tool.
Here’s what you’ll get from this process: a short document that defines what you're building, why you’re building it, who your core audience is, what your company values are, and a few ways to think about your company’s position in the market.
Read more about The 3 hour (remote) brand sprint →
Welcome! — Give your team context, build an agenda, and set expectations for the sprint.
20 year roadmap — Look into the future with a hypothetical (and aspirational) roadmap.
What, how, and why — Take a hard look at your company. And then discuss.
Company values — Narrow your company’s values down to three.
Top 3 audiences — Get to know who your company serves.
Personality sliders — Give your brand some character.
Competitive landscape — Situate your company among competitors.