• Background
• Challenge
• Launch Strategy Update
• How to use the Whitelist to organize test?

Questions:

• (Kayla)To avoid creating inaccurate expectations on future rewards, we should align on marketing budgets asap. How much would we willing to spend in total on marketing R1, R2 and R3?
• (Jonathan) Regarding releasing in Litentry parachain, are we planning to release features as soon as they are available, or will we have different iterations on Rococo until we consider it a “ready and complete product” before releasing it to the mainnet?

Agenda:

March 28th

• [x] Fact checks

• [x] Walk through the proposal

• [x] Confirm the purpose of each round (intention, target, message)

• [x] Make marketing goal for each round

• [x] Align on high level marketing strategy

• [x] Explain whitelist feature

• Should we tell user the difference about R1 and R2

  • Yes
  • Stress level - low

• Reward

  • gamification, longer path, final reward in the funnel
  • make user feel rewarded
  • join test - NFT - airdrop
  • artist NFT as reward
  • a remark of testing can be an useful identity label