Context

Challenge:

Show organizers managing small to large events relied on disconnected tools for registration, check-in, attendance tracking, and overall event management. This led to operational inefficiencies, poor attendee and exhibitor experiences, limited visibility into data, and difficulty demonstrating event ROI.

Opportunity:

For Personify to acquire GTR Events and rebrand as A2Z Events’ Registration Tech: a configurable, end-to-end registration and on-site operations platform that:

• Scales across multi-event, multi-year portfolios
• Serves associations, ISOs, and SMB corporate teams
• Expands value for existing A2Z customers
• Competes effectively against small, mid-large market, but cannot compete at enterprise level

Introduction

What is Registration Tech?

Registration Tech is a configurable event registration and on-site operations platform that helps show organizers run complex events at scale with reliability, flexibility, and clear visibility into performance.

The problems Registration Tech solves:

Event teams waste time and money managing disconnected registration, check-in, attendance tracking, and reporting tools, resulting in operational inefficiencies, missed revenue opportunities, and a subpar first impression for attendees and exhibitors.

Promise and key benefits to customers:

Our promise: Registration Tech streamlines end-to-end event registration and on-site operations, giving show organizers a configurable, scalable platform that improves attendee experience, increases revenue opportunities, and delivers clear, actionable event data year over year.

JTBD

When event organizers are planning and executing complex, high-stakes events across multiple teams, tools, and timelines, they want to manage registration, check-in, attendance tracking, and reporting in one reliable, configurable system, so that they can deliver seamless event experiences, operate efficiently at scale, and clearly understand multi-year, multi-event performance.