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Feel free to reach out for a detailed walkthrough of the design process and decision-making behind this project.

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🔖 Introduction

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• FloretMind is a personal and professional development platform offering coaching, training, mentoring, and consulting. As a freelance UX designer, I was brought on to redesign the website to reflect the brand’s evolving identity and improve the overall user experience.

[📸 Existing Website]

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🤔 Pain points in the current website

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• The homepage felt outdated and lacked a professional look
• The messaging was vague and didn’t clearly communicate what FloretMind offers
• All services were grouped together without clear explanation or structure
• There was no emotional connection or storytelling to engage users
• The website didn’t reflect the brand’s values or growth-focused identity
• It wasn’t mobile-friendly and had inconsistent visual elements </aside>

<aside> 💡 “How might we redesign FloretMind’s website to clearly communicate its offerings, build trust with potential clients, and reflect the brand’s nurturing and professional personality?”

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Goals

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• Clearly present the four core services: Coaching, Training, Mentoring, and Consulting
• Create a modern, clean, and inviting interface aligned with the brand
• Bring in emotional storytelling to connect with users
• Improve usability and accessibility across all devices
• Ensure visual consistency and alignment with FloretMind’s identity </aside>

[📸  New website redesign]

👉 What I did

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• Redesigned the website layout with clear content sections and hierarchy
• Wrote new copy and micro-interactions to explain each service simply
• Used illustrations and stats to build trust and guide users visually
• Highlighted the founder’s story and brand values to add a human touch
• Built and launched the website on a no-code platform to ensure quick, responsive delivery </aside>