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Recruiting is the first real step into leadership — and once you simplify it, it becomes very repeatable.
This is not about convincing people or over-explaining the business. It’s about creating interest, starting conversations, and moving people through a simple funnel.
Below is the exact process you should be following.
Everything starts here.
Your job is to consistently show up and position yourself as someone who:
This is how you attract the right people without chasing them.
Your daily focus:
This builds curiosity and credibility, which is what gets people to reach out.
You don’t have to rely only on your current audience — you can pull people in.
Strong sources:
Your goal is simple:
👉 Get people to follow you on Instagram
From there, your content does the work.
At this point, people will either:
Keep it simple. You are not trying to explain everything — just create interest.
Your only goal in the conversation: gain their attention and intererest
Once they’re interested, send one of these overviews:
👉 https://www.notion.so/emily-kirsten/Agent-Opportunity-Overview-2e7abe7bc00280569aa2ec255127a344?source=copy_link
👉 https://aoglobelife.com/wp-content/uploads/2025/03/AO-Globe-Life-Overview-March-2025-04B.pdf
This does the heavy lifting for you by:
You do NOT need to re-explain everything.
If they’re interested after reviewing the page, move quickly.
Send them your hiring link, which will:
👉 You will use your mentors hiring link until you have your SA Contract.
Make sure they pick a time and actually get scheduled through the email that was sent.
Interview Times:
Your job here is to:
She Sells is one of the best environments you can be in for recruiting if you’re in the community — but it has to be approached the right way.
Shelby has a strict rule against promoting insurance opportunities inside the community. That means you cannot post that you’re hiring, pitch the business, or directly recruit inside the platform. If you do, you risk getting flagged or removed completely.
That being said, it’s still a room full of ambitious, growth-driven women — exactly the type of people you want to attract.
The strategy here is not direct recruiting — it’s positioning.
You want to consistently share your wins, your growth, and your momentum inside the community. This builds curiosity and credibility without ever having to pitch. From there, your goal is to naturally funnel people to your social media — especially Instagram — where you can talk more openly about what you’re doing.
Timing matters here. When you post a win inside She Sells, you should also be posting lifestyle, results, or opportunity-based content on your own page. That way, when someone checks your profile, they see the full picture and start connecting the dots on their own.
You can also leverage Shelby’s Monday Zoom calls by being active in the chat and occasionally dropping your Instagram handle in a natural way. This creates inbound attention without breaking any rules.
The biggest thing to understand is that this is a long-term play. You’re not trying to recruit directly — you’re building curiosity, pulling people off-platform, and letting them come to you.
If you stay consistent and subtle, this becomes one of the highest-quality recruiting channels you have.
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