Example 1: Hook Analysis

I analyzed 30 posts from GTM creators. Here's what I found:

Hook breakdown:

• 15 contrarian hooks ("Most people get X wrong")
• 8 numbers-first hooks ("I analyzed 187 DMs")
• 4 personal stories ("I just spent $3K on Clay")
• 3 questions ("Does your follow-up sound like begging?")

Insight: Contrarian hooks drove 2.3x more comments than questions.

Action: Front-loaded my next 5 posts with contrarian takes.

Example 2: Structure Analysis

Compared 20 listicle posts vs 20 story-based posts:

Findings:

• Listicles: Higher saves, lower comments
• Stories: Lower saves, 3x more comments
• Hybrid approach (story + 3 bullets): Both saves AND comments

Action: Built templates combining narrative with tactical lists.

Example 3: CTA Analysis

Tracked engagement across different CTAs: