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Client: a real estate developer in Cyprus with an existing website and design system.
Goal: create a scalable deck system aligned with the client’s brand and design system—easy to reuse, quick to update for new projects, and optimized for offline presentations and print.
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| Problem | Solution | Result |
|---|---|---|
| The client needed a fast, consistent way to produce investor and sales decks that stay aligned with the brand and scale across new projects. | Built a reusable deck system: modular components and layouts in Figma aligned with the design system, plus a streamlined export workflow to Keynote/PPTX. | • Faster deck creation and updates |
| • Consistent look & clearer messaging → stronger trust | ||
| • Scalable, reusable templates for future projects |
| Project Goals | What Was Done |
|---|---|
| Audience personalization | Audience analysis and concept development tailored to target groups and product specifics |
| Clarity of structure | Storytelling: from emotion to economics and contacts |
| Text content | Drafted copy based on the client’s brief |
| Universal “building blocks” | Prepared modular templates: Cover, Section, Image+Text, etc. |
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4 presentations
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4 days
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16:9 format
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60+ slides
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Adapted the brand palette (warm natural colors + accents) and typography for presentations.
Created visual modules: galleries, floor plans, timelines, maps, and info blocks.
Applied smooth, consistent styling to images — architectural angles, natural light, and an atmosphere that conveys the spirit of the property.
| What Was Needed | What We Did |
|---|---|
| Audience personalization | Analyzed the target audience and adapted the concept to their needs and product specifics |
| Clear structure | Built logical and emotional storytelling — from idea to economics and contacts |
| Text content | Created concise copy based on the client’s brief |
| Modular presentation system | Created modular deck components (cover, section headers, layouts, data blocks) to assemble and update decks quickly |
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/fb2712ef-73d6-4c8f-94d4-30029e53427a/bac97256-f617-445d-b8d6-6df569a097d3/LinkedIn.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/fb2712ef-73d6-4c8f-94d4-30029e53427a/bac97256-f617-445d-b8d6-6df569a097d3/LinkedIn.png" width="40px" /> LinkedIn
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/fb2712ef-73d6-4c8f-94d4-30029e53427a/44b668b9-ec29-4778-b9f1-3755017693bd/telegram-icon-1024x1024-yf7zxo3y.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/fb2712ef-73d6-4c8f-94d4-30029e53427a/44b668b9-ec29-4778-b9f1-3755017693bd/telegram-icon-1024x1024-yf7zxo3y.png" width="40px" /> Telegram
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/fb2712ef-73d6-4c8f-94d4-30029e53427a/71ae416b-9061-4d72-a76d-d8838113828b/Behancepng.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/fb2712ef-73d6-4c8f-94d4-30029e53427a/71ae416b-9061-4d72-a76d-d8838113828b/Behancepng.png" width="40px" /> Behance
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