Design Case Study

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Improvement Product Discover and Sort Filter Sorabel Apps

This document is about research planning & briefs so that each stakeholder in the product department can manage the design process to find and formulate pain points into insights to improve user experience in using a product so that it becomes delightful when used.

Questions trying to be answered

  1. Is it hard for the user to find the fashion product he wants ?
  2. Is navigation the main problem in finding the fashion products that users want ?

Understand The Problem

Gather the data

<aside> 💡 this stage, stakeholders can collect data from any source such as user feedback, customer reviews, playstore / appstore reviews, or automation data (heat maps, bounce rates, visitors, failed transactions, etc.)

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By gathering the data, of course, it can help stakeholders to find the context or scope of the research to be carried out.

Affinity diagram

<aside> 💡 In this context, affinity diagrams are used to classify issues or information obtained from user feedback based on the context of the information found.

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User Feedback

Grouping issues