All businesses, organizations, and careers operate on three levels:
(1) WHAT we do,
(2) HOW we do it, and
(3) WHY we do it.
Our WHY is the purpose, the cause, or the belief that drives every organization and every person’s individual & professional journey.
WHY does your company exist?
WHY did you get out of bed this morning?
And WHY should anyone care?
Your WHY is what sets you apart from everyone else. It’s your purpose. It’s what inspires you to take action. Your WHY is also what inspires others to take action, spread your ideas, or buy your products/ service.
Your WHY Statement is the most effective possible way in which you can articulate your WHY—your purpose… Not just to other people, but to yourself as well.
Your WHY Statement should be: