| Date | Name | Role | Version | Comments |
|---|---|---|---|---|
| @January 23, 2023 | John Doe | Founder | 0.1 | Initial draft |
| Name | Project Role | Contact for |
|---|---|---|
| John Doe | Project lead | Clarifications on user flow, product design & strategy. |
| Isaac Hobb | Tech | Anything front end, back end or data engineering |
| Emma Crosby | Marketing & Admissions | Anything around email drips for admissions |
| Justice Hill | Onboarding & Experience | Anything around email drips for activation |
The goals and objectives clearly describe the product you’re going to build. It shows the development team why they are building their product by aptly describing the product’s purpose, features, and functionalities.
The important part is to make sure you’re not creating an exhaustive list of goals and features. Dreaming big is great, but it’s necessary to boil it down to the minimum viable product (MVP). An MVP is the product with the smallest feature set that still addresses the user's needs and creates the right user experience.
You have to address the dilemma of "must-have” vs. “good to have.” Stick to the must-haves.
| Must-have | Good to have |
|---|---|
| Absolute Non-negotiable | Not a priority for this launch if it is taking too much effort. |
<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> GrowthX Tips Try to ship a functional product quickly. Get insights from the users and then incorporate feedback in later versions. Execution trumps everything.
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This section will help you create hypothetical individuals that match your desired audiences. It’ll help you determine who your user is. Creating personas or identifying a Target audience helps you understand what they can do with your product, when they can use it and how they might access it.
The user personas you create don’t have to be extremely detailed, they need to be detailed enough to allow you to understand what they see the product as. Use Google Analytics to create these personas. Analytics provides important information such as the demographics of your users, where they come from, the keywords they’ve used, and the behaviors they display online.
| --- | --- | --- | | Age | | | | Tier of City | | | | Income Bracket | | | | Profession | | | | Apps Most Consumed | | | | Goals/Job to be done | | | | How do they discover your product? | | | | Decision making factors (Eg: Money, Location, other blockers) | | | | Pain Points | | |
As a [user type], I require [particular goal] so that [reasons].
A wireframe is a sort of a blueprint that shows you the layout of a page outlining the size and placement of elements and features on a page. This is very useful as certain issues may only surface when you visually represent your product. You may remove features when you get to the wireframing stage.