References

Podcasts, Wharton Business Daily (2019) Fashion Fail: Where Did Forever 21 Go Wrong? https://knowledge.wharton.upenn.edu/article/where-did-forever-21-go-wrong/

Hitesh, B. (2019) SWOT analysis of Forever 21 https://www.marketing91.com/swot-analysis-forever-21/

Daniela, C. (2021) Number of digital buyers worldwide from 2014 to 2021 https://www.statista.com/statistics/251666/number-of-digital-buyers-worldwide/

Emma, M. (2021) How To Build The Perfect Fashion Marketing Campaign https://blog.hurree.co/blog/how-to-build-the-perfect-fashion-marketing-campaign

Omer, F. (2021) The Ultimate Guide to Marketing Strategy: How to 10X Your ROI https://www.mayple.com/blog/marketing-strategy#toc-bonus-examples-of-marketing-strategies-templates

Corporate Finance Institute, SMART Goals https://corporatefinanceinstitute.com/resources/knowledge/other/smart-goal/

Tools

Adobe Illustrator https://www.adobe.com/products/illustrator.html

Adobe Illustrator https://www.adobe.com/products/illustrator.html

Figma https://www.figma.com/ui-design-tool/

Figma https://www.figma.com/ui-design-tool/

[Unsplash https://unsplash.com/](https://res.cloudinary.com/crunchbase-production/image/upload/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1/tbvbvipimh2camf5nb2q)

Unsplash https://unsplash.com/

[CapCut https://www.capcut.net/](https://play-lh.googleusercontent.com/GCeBKSeyXZaICkBU6xXmK9qnlVPCcXfaF_OsWEx6zUYtwvI1Sb0CPtp2fsqmcImw9BQ)

CapCut https://www.capcut.net/