Randha Ghar is a regional YouTube-based cooking channel dedicated to showcasing the richness of Indian home-style cuisine, with a strong focus on authenticity, simplicity, and cultural flavor. The name “Randha Ghar” itself translates to “Kitchen” in Odia/Marathi, and the channel brings viewers into a warm, everyday culinary space where food is not just made—it’s cherished.
Through easy-to-follow recipes, traditional cooking techniques, and homely presentation, Randha Ghar quickly became a favorite among viewers looking for authentic, local recipes—ranging from festive sweets and snacks to daily meals that are both comforting and delicious.
LINKS:
YouTube: https://www.youtube.com/channel/UCNzT87IoLxh9Pn2URoHVpPg
Instagram: https://www.instagram.com/randhaghar/
While Randha Ghar had promising content and a genuine narrative, it struggled with several bottlenecks that hindered its growth on YouTube. One of the major issues was the lack of professional video production and editing, which affected viewer retention and engagement. The channel lacked a consistent visual identity, and its videos didn’t fully reflect the emotional warmth and quality of the food being shared.
Additionally, the channel had no branded logo or cover art, which made it hard to establish brand recall among new viewers. The growth of subscribers was slow, as the content wasn’t being optimized for YouTube’s algorithm through proper thumbnails, keywords, and viewer engagement strategies.