A conversion-focused onboarding and purchase funnel for a DTC fitness supplement. A mobile app for DTC-product (fitness supplement)

The goal was to increase engagement and guide users from personalization to purchase through progressive disclosure and trust-building. The main feature - AI generation of personalised user’s body transformation.

Home screens collect key user data and set the expectation of a personalized experience

Home screens collect key user data and set the expectation of a personalized experience

Explaining the cause of stagnation and introducing a new solution mechanism in a simple, understandable form

Explaining the cause of stagnation and introducing a new solution mechanism in a simple, understandable form

Visualization of the future outcome is used as an emotional anchor before the product proposal

Visualization of the future outcome is used as an emotional anchor before the product proposal

A section with case studies and examples reduces skepticism and increases user confidence before making a purchase. (This project is a prototype; real celebrity photos were not used; i used a placeholder)

A section with case studies and examples reduces skepticism and increases user confidence before making a purchase. (This project is a prototype; real celebrity photos were not used; i used a placeholder)

Final screens focus on risk mitigation, product scarcity, and a clear call to action

Final screens focus on risk mitigation, product scarcity, and a clear call to action

All images in this project are AI-generated and are used for demonstration purposes only. They are not intended for use in a real product.

You can see the entire userflow here: https://www.figma.com/design/XBm9o6217wXAL7XvLqxasX/Quiz-Funnel?node-id=0-1&p=f&t=ZcGaFs0HAGulBW6Y-0