Overview

QuintoAndar is the biggest real estate startup in Brazil. It‘s a marketplace where users can search, rent, and advertise properties.

My role

When I joined the company, I was the only product designer in a squad of 8 people focused on the company’s iOS apps.

Goals

Outcomes

Video showing the final experience of searching a new home on QuintoAndar app

Video showing the final experience of searching a new home on QuintoAndar app

Behind the scenes

QuintoAndar has grown its properties base exponentially in 2018. When I joined the company, my challenge was to increase user engagement on the iOS native app. We decided to focus on the following challenge, so we could increase visit bookings and discoverability:

How might we help tenants save time while finding their dream home on the platform?

Exploratory User research

Because of the tight deadline for shipping the first version, we’ve started with a guerrilla test. I’ve invited one of the developers to help me interview 5 users that have previously rented a house without using QuintoAndar. We asked them to try to find their next home on our iOS app. Some questions that got asked:

Key insights

The previous version of the app

The previous version of the app

"What's this number? 2 places or is it on the 2nd floor?"

Some users didn't understand the meaning of the numbers on the map

“How can I go back from here?”

Some couldn’t find how to close the carrousel. Others took a great amount of time to realize there was a horizontal scroll on the carrousel

“Maybe I would give more information about ... any bus or underground lines around.”

Some wanted to see more information about public transport for each property

“Are there any history or something similar?”

Users couldn't retrieve properties that they’ve seen before in the map, so they could compare them with new ones


1st round: Map navigation

After prioritizing the usability problems we found on user research, we’ve run a competitive analysis with apps related to real estate, accommodation, and maps. We came out with some concepts to give more information to the users while searching through properties on the map.