Step 1: Clay Setup (5 min)

1. Create new table: "Competitor Intelligence"
2. Add these columns:
   • Company Name
   • Website
   • Domain
   • LinkedIn URL
   • Category
   • Blog URL
   • Careers URL
3. Add "Import from Webhook" source
4. Copy webhook URL (save for step 2)

Step 2: Make.com Setup (10 min)

1. Create new scenario
2. Add HTTP module: "Make a request"
3. Configure:
   • Method: POST
   • URL: [Your Clay webhook]
   • Headers: Content-Type: application/json
   • Body type: Raw
   • Content type: JSON

Step 3: Import Competitors (5 min)

Paste this in Make.com "Request content" and run 5 times (once per competitor):

{
  "Company Name": "Lemlist",
  "Website": "<https://lemlist.com>",
  "Domain": "lemlist.com",
  "LinkedIn URL": "<https://linkedin.com/company/lemlist>",
  "Category": "Email + LinkedIn Automation",
  "Blog URL": "<https://lemlist.com/blog>",
  "Careers URL": "<https://lemlist.com/careers>"
}

Competitor Template:

{
  "Company Name": "[Name]",
  "Website": "https://[domain].com",
  "Domain": "[domain].com",
  "LinkedIn URL": "<https://linkedin.com/company/[handle]>",
  "Category": "[Category]",
  "Blog URL": "https://[domain].com/blog",
  "Careers URL": "https://[domain].com/careers"
}