telegram-cloud-document-2-5217885875907627552.mp4

Queens, a Telegram mini-app for dating, partnered with Clipstorm to gain recognition beyond Telegram. This 14-day campaign on TikTok targeted CIS audiences with engaging reaction videos, driving organic engagement and traffic.

Client Background

Queens is an innovative dating app within the Telegram ecosystem, featuring emoji reactions (e.g., fire for passion, crown for admiration) instead of traditional swipes. It empowers users, especially women, by focusing on respect, compatibility, and shared interests like art or sports. Targeting ambitious individuals, Queens aims to foster meaningful connections in a fun, multifaceted way.

Campaign Objectives

• Boost brand awareness outside Telegram in CIS countries (GEO: CIS, Language: Russian).
• Leverage TikTok for viral reach.
• Run a 14-day campaign to quickly expand visibility.

Strategy and Execution

• Video Format: Reaction videos to explicit content from films and sketches, embedded with Queens' promo elements like emoji reactions, tagline (“Express Yourself with Emojis”), and CTA (“Find Your Match on Queens”).
• Content: Tailored to Russian-speaking audiences with humorous, relatable reactions to popular movies and skits, promoted organically via TikTok's algorithm.
• Optimization: Real-time analytics boosted high-engagement videos, such as those featuring comedy sketches with 25x higher retention.

Results