1. Introduction

<aside> 💡 Qannas wasn’t just a platform — it was an opportunity to simplify investing for everyone.

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<aside> It gives users the ability to discover investment opportunities, talk about them with others, learn from mentors, and manage their portfolio — all in one place.

I joined the team as a Product Designer with the goal of completely redesigning the product experience. I worked on revamping the Marketplace, Community, and Investment Portfolio sections from the ground up.

I also helped the team by creating a full design system, running user research, improving the information architecture, and exploring revenue strategies that matched both user needs and business goals.

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2. Problems & Challenges

<aside> When I joined Qannas, the platform had great potential, but there were major issues affecting the user experience.

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• The Marketplace felt cluttered and overwhelming. Users struggled to explore or trust investment opportunities.

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• The Community was underused. There was no clear structure for conversations, mentorship, or engagement.

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• The Investment Portfolio lacked insights. Users couldn’t track their growth or feel confident in their financial decisions.

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• We also had no consistent design system, which made the experience feel disconnected across pages and devices.

On top of that, the business team wanted to increase engagement, build loyalty, and create new revenue streams — all while keeping things simple and beginner-friendly.

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<aside> User Quotes ”I couldn’t even tell where to start investing.” – user during onboarding test

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3. The goal

<aside> Redesign the platform with real users in mind, and make Qannas feel like a product people could trust, learn from, and grow with.

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4. The challenge

<aside> Qannas needed to bring together complex investment tools, social interaction, and financial education, without overwhelming users.

We had to design a platform that worked for both beginners and advanced investors, built trust in the product, and gave users a reason to come back.

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