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These can be used on research calls, discovery ones or just general chats to friends. You don’t have to follow this order specifically, but use these to decipher what your target audience are experiencing.

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What are you experiencing concerning this service?

<aside> ➡️ [your answer here]

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How do you feel about what you are experiencing?

<aside> ➡️ [your answer here]

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What would you like to change regarding what you’re experiencing?

<aside> ➡️ [your answer here]

</aside>

What challenges are you currently facing in fulfilling those?

<aside> ➡️ [your answer here]

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Can you describe a recent experience where you felt stuck because of these?

<aside> ➡️ [your answer here]

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If you could wave a magic wand and instantly solve these problems, what would that solution look like?

<aside> ➡️ [your answer here]

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What solutions or services have you tried in the past to address this issue?

<aside> ➡️ [your answer here]

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What aspects of these previous solutions worked well for you?

<aside> ➡️ [your answer here]

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