What is Pulley?

Pulley makes it easier for founders to manage their equity. Part of the reason we started Pulley is because we had frustrations with other cap table management tools. When using other services, we had to regularly ping our lawyers to make edits, run reports, or get data. Each time we involved the lawyers, it was an expensive legal fee. So there is easily a $2,000 hidden fee when using tools that aren't self-serve for setting up and updating your cap table.

Why Choose Pulley?

Pulley’s approach is to save you money long term - if you need a feature, contact us. Long term, we will build a feature for you to automate the task. This is part of our broader approach of over servicing you so you save money in the long term and we build a more scalable product that works for more companies.

We have over 1000 startups on our platform, including half of the last two YC batches since we've launched. We've also grown with later stage startups like Bitwise, Birdies, Origin, and Clubhouse.

Are there features that Carta provides that Pulley doesn’t provide?

If you are planning to IPO in the next year, Pulley may not be a good fit because we do not offer transfer agent services (in the works). We focus on building a great cap table tool for startups. To do this well, we say no to a lot of features. We are not a secondary platform (read why this may not be needed) or a fund management service for investors (read why we focus on startups and not investors).

Pulley is at feature parity with Carta and has the features to support most startups.

Are there features that Pulley provides that Carta doesn't?

Signed Legal Documents

Pulley is the only platform that generates signed legal agreements for equity grants issued on our platform. Alternative tools do not generate signed agreements, which increases friction during diligence. For companies, we provide an end-to-end solution for signing and tracking tracks. There is no need to execute agreements via Docusign and upload them to an equity platform. Meet diligence requirements with signed documentation.

Modeling

Pulley's pro-forma features catch errors at fundraising. We are the only tool to handle the complexity of modern startups with support for SAFE conversions (post and pre-money), pro-ratas, equity pool refreshers, and more.

Check the math at your fundraising with Pulley. This tool is the equivalent of a complicated pro-forma modeling tool a lawyer creates for an equity round.

People oriented cap table

Equity is part of an employees total compensation. Pulley offers integrations with Rippling and Gusto to seamlessly sync employee data and avoid repetitive data entry.

Flexibility at scale