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Role of media in influencing public opinion on Substance use.

Most Canadians get information about substance dependence from the news media, large bodies of communication and broadcasting. The authors of The Stigma of Addiction explain that news media coverage can implicitly influence audiences’ attitudes toward individuals experiencing substance dependence. In this sense, media has a strong influence on how the public perceives substance dependence. The following are some perspectives on how media influence public opinion on substance use:

Hence, it seems imperative that the media changes its approach in how they depict and frames individuals with substance use disorder. Not only do media play an important role in shaping public discourse on critical events and issues, but they also have the ability to set agendas. If media showcases substance dependence in a supportive and progressive light, the stigma can be reduced surrounding substance use. The following links provide instances that demonstrate how/why the stigma around substance use should be reduced by media.

Reporting on the opioid crisis (2000–2018): role of The Globe and Mail, a Canadian English-language newspaper in influencing public opinion (https://media.springernature.com/full/springer-static/image/art%3A10.1186%2Fs12954-020-00443-7/MediaObjects/12954_2020_443_Fig2_HTML.png?as=webp)

Reporting on the opioid crisis (2000–2018): role of The Globe and Mail, a Canadian English-language newspaper in influencing public opinion (https://media.springernature.com/full/springer-static/image/art%3A10.1186%2Fs12954-020-00443-7/MediaObjects/12954_2020_443_Fig2_HTML.png?as=webp)


Public Opinion